z i g g e r
Tel: 01306 644960
Email: hi@zigger.co.uk
Selling your services using Google Adwords
Google has made it very easy, cheap and flexible to sell your services online. And bringing the right people to your website for a price you can afford is what we do. Our consultancy service starts by looking at your business, your objectives, your customers and your competitors and then moves to a testing phase when we find out which search phrases work best for you. We then start the campaign based on the findings and incorporate the variables - customer demographics, website adjustments, ad schedules, geographic scope - in the process. We then manage your account going forward; testing and implementing and sending you monthly updates of visitors and results so you can see exactly what is happening. Call us now and let us get you some sales!
How we do it
Getting to know you
Set up a testing prototype
Analysis and Go Live
Monthly Management
You | Your business | Your objectives | Your services | Your market Profitable lines | Your customers | Their choices | Competitors Geographical coverage | Sales | Sales Trends | Your marketing
Your future | Agree online budget | Agree timings
Analyse Competitors | Analyse Keyword trends | Set up Adwords account Create Test campaign | Create test adgroups | Create search terms and phrases | Create ads | Establish demographic and geographical targets Establish technical constraints | Create 'success measures'
Agree landing pages
Update Search Terms & Ads | Zero in on key successes | Pause unsuccessful groups/terms | Create additional ads based on successes Adjust online budget and bids according to test results | Issue Results Reports | Agree timings for full campaign | Schedule campaign reviews Go live
Sales Results and Analysis | Continued ad and search term updates
Set up new campaigns and Adgroups | Incorporate New Services
Adjust bid rates and budgets | Website Recommendations & Updates
Issue Results Reports
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